Free Book Giveway
December 8th, 2025
Create in the Now: From Dream to Enhavimn
Foreword by Ardy Arianpour
CEO & Co-Founder of SEQSTER
Thank you, Ardy, for your powerful foreword that bridges healthcare innovation with the enhavim framework.
Your recognition of holding multiple time horizons simultaneously validates the practical application of this framework in building companies that create lasting impact.
Your work transforming healthcare through patient-centric data interoperability demonstrates what becomes possible when vision, purpose, and mission work together.
From the Foreword
"Sherrie Rose makes me ponder: What will healthcare look like when today's newborns turn 100?"
Ardy opens his foreword with this question, reflecting the long-term thinking that has defined his career in healthcare innovation. He challenges readers to think beyond immediate product launches and quarterly results, asking instead what infrastructure we need to build today for the healthcare of tomorrow.
"Healthcare's biggest challenges weren't medical or scientific. They were data, access, and the failure to connect information across time."
This realization, gained from his early work at the Salk Institute, became the foundation for two decades in genomics and health technology, culminating in SEQSTER's patient-centric data interoperability platform.
"Innovation is meaningless without execution. Sherrie has given you both the vision and the practical system to execute it."
About Ardy Arianpour
Ardy Arianpour is CEO and Co-Founder of SEQSTER, the leading patient-centric healthcare technology company that breaks down health data silos at scale. With over 20 years driving innovation in life sciences, genomics, and digital health, Ardy is a visionary health tech executive with an unwavering commitment to advancing patient rights and introducing transformative technologies that positively impact lives at scale.
Ardy's career spans breakthrough innovations in genomics and health technology. As Senior Vice President of Ambry Genetics, he helped launch the first commercial clinical exome sequencing test, building a company that sold for $1 billion. As a key player in the 2013 landmark Supreme Court decision scrapping gene patents, he played an instrumental role in expanding genetic testing access across the country.
In 2016, Ardy founded SEQSTER with a clear mission: to positively impact patient lives at scale by removing barriers to health data access. SEQSTER's operating system aggregates disparate health data sources into a single, 360-degree view of a patient in real-time, solving challenges that have plagued healthcare for decades. The platform provides nationwide coverage of electronic health records, genomic DNA data, wearables, pharmacy records, and social determinants of health data.
Discovering Enhavim
For years, Ardy talked about SEQSTER's mission and purpose. But something felt disconnected. When Sherrie Rose introduced him to the concept of enhavim, the missing piece fell into place. Enhavim integrates purpose and mission, led by vision. Not mission alone. Not purpose in isolation. But all three working together, with vision setting the direction.
As Ardy reflects in his foreword: "Sherrie Rose has articulated what I've practiced building companies: the discipline of holding multiple time horizons simultaneously. That's how a dream becomes reality. That's what keeps you going when obstacles get in the way. That's the difference between trend chasers and companies that create real change."
This book provides the framework for building lasting value rather than chasing short-term metrics. The time-level system shows how to move from century vision to daily execution without losing coherence. The enhavim concept explains why some organizations create real change while others pivot endlessly.
